Holiday Content Ideas for Creative Entrepreneurs (That Don’t Feel Salesy)
The holidays are here—and your content can feel just as joyful as the season itself.
If you’re a creative entrepreneur, coach, or service provider, this time of year isn’t just about making more sales—it’s about connecting with your audience, showing your personality, and deepening the relationships you’ve built all year long.
The best part? You can create content that still keeps your business thriving without feeling salesy or pushy. Whether you’re cozying up under twinkle lights or sipping peppermint mochas at your desk, here are my favorite holiday content ideas that will help you connect with your people and keep your business growing.
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Behind-the-Scenes of Your Season
The holidays are full of personality and festivities—let that shine through your brand.
Workspace glow-up: Share photos of your holiday-themed desk or office setup. If you’re a designer like me, maybe there’s a sneak peek of a new holiday-inspired Squarespace template glowing on your screen, with a Christmas tree twinkling in the background.
Festive décor with a purpose: Snap a shot of your Thanksgiving centerpiece or garland-draped shelves while hinting at a special holiday offer—like 50% off add-ons for past clients.
Traditions in action: Show your audience a piece of your personal life—baking cookies, hanging ornaments, lighting candles—while subtly including your product or service in the scene.
Photo ideas:
Desk flat-lays with a holiday mug, notebooks, and a laptop open to your work.
Your office corner with seasonal décor.
You or your team wearing cozy sweaters while working.
Year-in-Review or “What I Learned”
This is your chance to reflect honestly on the year—what worked, what didn’t, and how you’ve grown.
Share the shifts you’ve made in your business and why, along with the wins you’re proud of and the lessons that will make you even stronger in the year ahead. Wrap it all in gratitude for the people who supported you along the way.
Photo ideas:
A cozy winter flat-lay of a journal and pen.
A candid picture of you working on your laptop at a coffee shop.
Collage of big moments from the year.
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Client or Customer Appreciation Posts
Highlight your people! If you’re a fellow web designer, share a few clients’ stories, their websites, or how they’ve used your product. Include a testimonial or review with visuals of what they’ve accomplished so readers can see the real results!
For me, this might mean showcasing a wellness coach’s gorgeous new site or a photographer’s booking page that’s now filling up months in advance—all built with my templates or custom designs!
Photo ideas:
Screenshots of client websites on desktop & mobile mockups.
Happy client photos (with permission).
Flat-lay of thank-you cards and gifts.
Gift Guides or Tools You Love
Curate a list of items you swear by for running your business. It could be the laptop and software that keep your workflow smooth, your favorite holiday candle you’ve been lighting for cozy vibes, your favorite holiday mug with the holiday-themed creamer you’ve been using in your coffee, or the walking pad you use to sneak in steps during work.
Photo ideas:
Flat-lay of your laptop, favorite mug, headphones, and desk décor.
Styled product shots of your go-to tools.
Holiday ribbon-tied gift bundles.
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“Out of Office” Prep Tips
Show your audience how you prepare for holiday downtime—whether you’re taking a few days or a whole month off. Share tips for scheduling posts in advance, setting up auto-responses, and making sure customers still feel cared for while you rest.
Photo ideas:
Your computer screen with “Out of Office” email open.
You sipping hot cocoa with your laptop closed.
Holiday travel bag next to your desk.
🌟 Imagine logging off for the holidays knowing your website is running like magic. Let’s get you there.
Vision Setting or Intentions for Next Year
Bring your audience into your goal-setting process. Share what you’re dreaming up for the next year, how you plan to make your customer experience even better, and invite them to join you on the journey! Have them follow your social media pages or subscribe to your newsletter for regular updates and to receive news about upcoming revamped or long-awaited products or services!
Photo ideas:
A clean notebook with “2026 Goals” written inside.
Mood board or Pinterest board screenshot.
Vision board with magazine cutouts & holiday accents.
The holidays are more than a sales rush—they’re a chance to show up as your authentic self, connect with your people, and plant seeds for the year ahead. With the right content, you can do all three while staying true to your values.
So brew that peppermint mocha, put on your favorite holiday playlist, and start creating content that feels both festive and full of heart.
And when you’re ready to gift yourself and your business a website that works 24/7 for you, I’m here to help—whether that’s through a high-quality, one-on-one custom design or a ready-to-go template you can customize today.
