THE JOURNAL
Resources, tips &
real talk
about websites.
Practical guidance on Squarespace, design decisions, and building a business presence you're proud of.
Featured Blogs
The Difference Between a Template and a Custom Site — And Why It Matters Less Than You Think
Not sure whether you need a template or a custom Squarespace website? Story Reimagined breaks down the real difference — and helps you figure out which one is right for you.
Why I Took a Break — And What's Different Now That I'm Back
After having her first baby, Story Reimagined founder Alex stepped back from web design. Here's what that season taught her — and why she's returning with a fresh perspective.
What I Actually Need From You Before We Start
A behind-the-scenes look at the Story Reimagined process — from inquiry form to Squarespace tutorial — and exactly what to have ready before we begin.
Your Website Can't Save a Business You Haven't Built Yet
A great website can't fix an unfinished business. Story Reimagined shares the honest truth about what you need to have in place before hiring a web designer.
Should You Rebrand or Just Refresh Your Website?
Trying to decide between a website refresh or a full rebrand? Learn when to update your Squarespace site, save time, and grow with clarity.
How to Set Business Goals That Actually Stick (Creative Entrepreneur Edition)
Create business goals you’ll actually follow through on. A creative entrepreneur + mom shares a real-life system for clarity, growth, and faith-filled focus in 2026.
Website Updates to Make in the New Year: A Simple Checklist
Refresh your Squarespace website for the new year with simple updates that improve clarity, SEO, and conversions. A practical checklist for creative business owners.
A Look Back at 2025: Wins, Challenges, and What’s Next
A calm and honest 2025 year in review from a web designer and first-time mom, sharing lessons on faith, family, small business growth, and building multiple income streams.
How to prep your squarespace website for end-of-year sales
Boost your Squarespace website for year-end sales and 2026 success. Learn promo setup, marketing tips, and site updates to convert more visitors!
Turning 31: What I’ve Learned About Business and Motherhood
A year of motherhood and entrepreneurship taught me lessons on slowing down, building systems, setting boundaries, and letting my business evolve. Here’s what I learned.
Balancing Business and Baby: My Life as a Mom Entrepreneur
An honest look at balancing motherhood and entrepreneurship. Two months into life with a newborn, I’m sharing what’s worked, what hasn’t, and how I’m building my business with grace and intention.
From Freelance to Templates: How I Shifted to a More Scalable Business Model
Discover how I scaled my freelance design business using digital products and Squarespace templates—and how you can build your own scalable creative brand.
Pretty vs. Profitable: How to Build a Website That Converts for Service Providers
Learn how to build a strategic Squarespace website that converts. Perfect for service providers, freelancers, and creatives ready to grow online.
How to Create the Best Landing Page for Your Service Business (With Examples)
Discover the best landing page design ideas for service-based businesses. See high-converting service landing page examples and learn how to optimize your Squarespace site for more leads and clients in 2025.
Holiday Content Ideas for Creative Entrepreneurs (That Don’t Feel Salesy)
Discover festive, non-salesy holiday content ideas for creative entrepreneurs. Plus, learn how a custom Squarespace website or ready-to-launch template can help you revamp, relaunch, or finally launch your business for a strong start in 2026.
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