How to Choose the Right Squarespace Template for Your Business
Your step-by-step guide to picking the perfect design — without the overwhelm
Choosing the right Squarespace template can feel overwhelming — especially when you’re just getting your business off the ground. With dozens of stylish options to scroll through, it’s easy to get stuck trying to make the “perfect” choice.
Whether you’re a new small business owner, a side hustler ready to go pro, or a DIYer launching your first website — the right template can make all the difference. It sets the tone for your brand, makes your services shine, and gives you the structure you need to launch quickly with confidence.
In this post, I’m sharing everything you need to know to find the best Squarespace template for your business in 2025 — including what features to look for, how to simplify your decision, and a few favorites from my own template shop designed specifically for small business owners like you.
By the end, you’ll feel clear, confident, and ready to launch.
1. Consider Your Business Type + Goals
Before diving into aesthetics, take a step back and ask: What kind of business am I building? Your goals should guide your template choice.
Here are a few questions to consider:
Am I launching a personal brand or company brand?
Am I offering services, products, or both?
Will I need a blog, shop, or scheduling system built-in?
Am I just starting out, or ready to scale?
If you’re a service provider with a few offers, you’ll want a template with clear service pages, strong CTAs, and a contact or booking feature. If you’re a photographer or designer, a built-in portfolio is key. Product-based businesses should prioritize e-commerce functionality with featured products and a smooth checkout experience. Make sure to look for these features in a template you might be browsing to ensure you pick the one that will suit you best!
Start with your business model and goals, and let that lead your search.
2. Look for Built-In Features You Need
One of the biggest benefits of choosing the right Squarespace template is saving time by starting with the structure you need.
📌 Ask yourself:
Does this template have the pages I’ll actually use (like Services, FAQs, Booking, Blog, Shop, Portfolio)?
Are the integrations I need (like Acuity, Calendly, HoneyBook or forms) supported or can I embed them in?
Is it easy to update content without breaking the design?
For example, if you’re a service-based business, a built-in Services or Pricing page is essential. If you're a coach, you'll likely want testimonials and a strong About section. If you're a shop owner, look for a template with a seamless store layout already baked in.
✨ All of my templates are industry-specific — meaning they’re designed with your unique business needs in mind. No more guessing what to include!
3. Prioritize Layout + Flow Over Fonts/Colors
It’s tempting to pick a template just because the colors or fonts match your brand aesthetic — but don’t let that be your deciding factor. Why?
🎯 Fonts, colors, and images are the easiest parts to customize on Squarespace.
Instead, focus on the layout structure — the way pages are built, how sections are spaced, and how the content flows. Does the design guide the user naturally from one step to the next? Does the home page immediately highlight what you do?
📱 Think about your visitor’s experience: will they know what to do next?
You can always tweak the aesthetic later — but you can’t easily restructure a layout without lots of time and design skill.
PRO TIP: If you love the layout but not the visuals, ask: “Can I see my brand photos and colors here?” If yes, it’s a strong match!
4. Make Sure It’s Mobile Friendly + SEO Ready
With more than half of web traffic happening on phones, your template must be mobile-friendly.
Squarespace templates are generally responsive — but the way a template is structured still matters. On the mobile version of a template, look for:
Clean layouts that stack well on mobile
Legible font sizes and CTA buttons that are easy to tap
Clear sections that don’t overwhelm small screens
And don’t forget SEO! A strong template should give you the ability to:
Add page titles + meta descriptions
Add image alt text
Use headings correctly (H1, H2, etc.)
💡 All templates from my shop come mobile-optimized and SEO-friendly — giving you a strong foundation for long-term growth.
Bonus: My Favorite Templates by Business Type
Here are a few hand-picked favorites from my Squarespace Template Shop:
🧼 PowerHaus (Best for Service Providers + Coaches)
A bold, strategic layout with service breakdowns, FAQs, and call-to-actions that convert. Perfect for VAs, business coaches, and consultants.
💄 LuxeLook (Best for Beauty Professionals)
Made for makeup artists or stylists with booking buttons, galleries, and social proof built in. Sleek and polished, with just the right amount of flair.
📷 Bravura (Best for Personal Brands + Photographers)
Minimal yet impactful design with clean gallery options, bio sections, and a strong visual flow.
✨ Want to browse more? Explore the full collection here →
A Great Template Should Feel 80% Right on Day One
The best Squarespace templates won’t require you to start from scratch — they’ll feel like a natural fit from the beginning. You should be able to imagine your photos, your copy, and your services living inside the layout with ease.
If you find something that feels 80% right, you’re on the right track. You can customize the rest with your brand colors, fonts, and content — and launch with clarity and confidence!
✅ Ready to Find Your Perfect Match?
Browse my Squarespace Templates — designed specifically for service providers, creatives, and small business owners who want to DIY with strategy and style.
Prefer a completely custom site? Apply for a Custom Website Design for 2026 →
