How to prep your squarespace website for end-of-year sales
The end of the year always brings a special kind of energy. People are shopping, planning, dreaming, budgeting, looking for “new year, new start” solutions… and as a small business owner, your website is one of the most powerful tools you have during this season.
Here’s the good news:
You don’t need to rebuild your Squarespace website from scratch to finish the year strong. A few strategic updates can boost conversions, streamline your marketing, and help you step confidently into the new year with momentum (and sales!) on your side.
Whether you’re prepping for a holiday sale, promoting services for 2026, or giving your brand a fresh start for the new year, this guide will help you make smart, simple, high-impact improvements — without the overwhelm.
1. Audit Your Website for Clarity & Conversion
Before you run a promo or share your “New Year, New Offers” announcement, take a quick step back and ask:
Is my navigation simple and obvious?
Can someone understand what I sell in 5 seconds or less?
Is my CTA (“Book Now,” “Shop Templates,” “Join the Waitlist”) crystal clear?
Does my site look cohesive in colors, fonts, and layout?
This is conversion gold. Clarity always converts better than clutter.
SEO tip: Use end-of-year keywords like “Squarespace website update,” “small business marketing tips,” “Squarespace design best practices,” and “prepare your website for the new year.”
Pro tip: If consistency feels hard, one of my Squarespace Website Templates will give you a polished, strategic foundation instantly — all designed to convert and easy to customize in just a weekend. Here are just a few to choose from:
2. Refresh Your Hero Section for a Seasonal Push
Your hero section is prime real estate. During the end-of-year rush, you want it to work harder for you.
Try adding a seasonal or time-bound message like:
✨ “Finish the Year Strong — Discover Our Best-Selling Services”
✨ “New Year, New Website — Launch With Confidence in 2026”
✨ “Last Chance 2025 Rates — Prices Increase January 1st”
✨ “Holiday Sale! Limited-Time Squarespace Templates for Busy Entrepreneurs”
Update visuals, tighten the copy, and make sure the primary CTA matches your current goal.
If you want a polished, strategic hero section without designing it yourself…
👉 My Template Customization Sprint turns your chosen template into a fully built, done-for-you website in just 14 days. Perfect for busy business owners who want to launch quickly — without DIY-ing it.
3. Add Strategic Promo Elements (Without Overloading Your Site)
Squarespace gives you several handy tools to highlight sales, services, or year-end offers:
Announcement Bar: Perfect for promotions, deadlines, and quick reminders.
Pop-Up: Use it for limited-time sales or freebies that help grow your email list.
Banner Image or Strip: Add a seasonal look without redoing your whole layout.
Landing Page: Ideal if your promo has multiple sections or messaging layers.
Keep it minimal. One message. One direction. One CTA. Keep it clean, punchy, and clear.
4. Set Up Your Sale or Discount Code in Squarespace
Squarespace makes running a promo ridiculously simple:
Go to Products & Services → Discounts
Choose your discount type/amount
Set your start + end date
Add limits if needed
Connect it to your shop or specific products
SEO phrase to sprinkle into your blog: “How to set up a sale on Squarespace,” “Squarespace discount code tutorial,” “Squarespace holiday promo guide.”
Tip: Give your discount code an on-brand name like NEWYEAR20, HOLIDAY15, or WINTERSALE — it looks clean and professional.
5. Keep Your Marketing Consistent Across Platforms
If you’re running a year-end or New Year promo, spread the word everywhere your audience hangs out:
Email: Your highest-converting sales channel — send reminders!
Instagram: Reels + carousel graphics build urgency fast.
Pinterest: Pins live forever (seriously).
Blog: Helps long-term SEO while supporting your promo messaging.
Consistency creates recognition. Recognition builds trust. Trust leads to conversion.
Pro tip: If you’re using one of my templates, you can easily duplicate pages and swap graphics to match any seasonal look you want — fast, cohesive, and on-brand.
6. Create Urgency (The Kind That Doesn’t Feel Pushy)
Urgency doesn’t mean pressure — it means clarity.
Try:
“Promo ends December 31st.”
“Only 5 spots available for January web design projects.”
“Last week to snag 2025 pricing before rates go up.”
People appreciate knowing what to expect. Give them deadlines. They’ll thank you later.
7. Prep Your Squarespace Website for the New Year
Once your promo is done, January becomes the perfect time to tighten up your site.
Here’s your New-Year Website Checklist:
✓ Update the year in your footer + copy
✓ Refresh testimonial sections with recent clients
✓ Add new offers, new pricing, or new availability
✓ Archive expired promos (but keep the page hidden for SEO!)
✓ Test your mobile site
✓ Update images and hero visuals
✓ Tighten your services page to match your 2026 goals
✓ Clean up your blog categories and outdated posts
If this feels like a lot and you want a professionally designed refresh…
👉 My 2026 Custom Web Design spots are now open. Limited spots — once they’re gone, they’re gone.
Final Thoughts: You Don’t Need a Complicated Strategy — Just a Smart One
The end of the year is the moment to show up, tighten your branding, and make sure your website is working for you — not against you. With just a handful of intentional tweaks, your Squarespace website can:
✨ Convert more visitors
✨ Support your holiday and year-end promotions
✨ Set you up for a strong, confident start to 2026
✨ Make your business feel aligned, polished, and professional
If you want tools that make this even easier…
🚀 Ready to Level Up Your Squarespace Website? Choose Your Next Step:
1️⃣ Grab a High-Converting Squarespace Template
Perfect for DIYers, new business owners, or anyone who wants a polished website without the overwhelm.
→ Link to templates shop!
2️⃣ Book a Template Customization Sprint
Love one of my templates but don’t want to build it yourself? I’ll customize it for you in just 14 days.
→ Link to customization application
OR
3️⃣ Secure a Custom Web Design Spot for 2026
Limited availability. Perfect for service providers ready to uplevel their entire brand online.
→ Link to our web design services page!
Your website can be your biggest sales driver this season — and with a few strategic updates, you’ll be amazed at how quickly things click into place.
Let’s make this your strongest year yet. 🎉
