THE JOURNAL
Resources, tips &
real talk
about websites.
Practical guidance on Squarespace, design decisions, and building a business presence you're proud of.
Featured Blogs
The Difference Between a Template and a Custom Site — And Why It Matters Less Than You Think
Not sure whether you need a template or a custom Squarespace website? Story Reimagined breaks down the real difference — and helps you figure out which one is right for you.
What I Actually Need From You Before We Start
A behind-the-scenes look at the Story Reimagined process — from inquiry form to Squarespace tutorial — and exactly what to have ready before we begin.
Your Website Can't Save a Business You Haven't Built Yet
A great website can't fix an unfinished business. Story Reimagined shares the honest truth about what you need to have in place before hiring a web designer.
Should You Rebrand or Just Refresh Your Website?
Trying to decide between a website refresh or a full rebrand? Learn when to update your Squarespace site, save time, and grow with clarity.
Website Updates to Make in the New Year: A Simple Checklist
Refresh your Squarespace website for the new year with simple updates that improve clarity, SEO, and conversions. A practical checklist for creative business owners.
How to Create the Best Landing Page for Your Service Business (With Examples)
Discover the best landing page design ideas for service-based businesses. See high-converting service landing page examples and learn how to optimize your Squarespace site for more leads and clients in 2025.
How to Write Website Copy That Converts (Even If You're Not a Writer)
A pretty site won’t sell without strong copy. Here’s how to write website words that attract, engage, and convert—step by step.
Is Your Website Ready for Holiday Traffic? Here’s Your Prep Checklist
Get your website holiday-ready with this essential checklist. From mobile optimization to SEO updates, learn 5 signs your site needs a refresh before Black Friday, the holidays, and 2025. Perfect for small business owners using Squarespace.
5 Signs Your Website Needs a Refresh Before the New Year
Is your website ready for 2025? Discover 5 signs it’s time for a refresh—outdated design, low conversions, poor mobile view, weak SEO, or misaligned branding. Upgrade your Squarespace site today with modern design, SEO updates, and conversion-focused layouts.
Website Launch Checklist: What to Double Check Before You Go Live
Get your website launch right in 2025 with this Squarespace checklist for small business owners & creatives. Avoid mistakes, boost SEO, and launch stress-free.
The Best Squarespace Font Pairings for 2025 (And How to Use Them Like a Pro)
Discover the best Squarespace font pairings and website color palettes for 2025. Explore serif, sans serif, script, and display combos with styling tips to elevate your brand. Perfect for creatives, bloggers, and entrepreneurs customizing Squarespace templates.
Should You DIY or Hire a Designer? A Guide for New Entrepreneurs
Trying to decide between DIY or hiring a website designer? This guide breaks down the pros and cons of each option for new entrepreneurs—plus a smart middle ground with strategic Squarespace templates. Get clarity on what’s best for your business, timeline, and budget.
Squarespace for Service Providers: 5 Must-Haves Your Website Needs
Discover the 5 must-have features every service provider needs on their Squarespace website to build trust, convert clients, and grow their business — plus one bonus tip to boost your email list.
Common Mistakes I See on DIY Squarespace Sites (And How to Fix Them)
DIYing your Squarespace site? Avoid the most common mistakes — from confusing navigation to weak calls to action and skipped SEO settings. Learn how to fix them and create a polished, high-converting website that attracts clients and boosts your business.
Templates That Sell Themselves: My Plan for Passive Income During Leave
Discover how I'm creating passive income during maternity leave by selling Squarespace website templates. Learn my step-by-step strategy for building, automating, and marketing digital products as a solo entrepreneur and web designer.
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