5 Signs Your Website Needs a Refresh Before the New Year
Does your website still reflect your business — or does it feel a little outdated?
For many small business owners, a website is often the last thing they think about while juggling day-to-day tasks. But here’s the truth: your website is usually the first impression someone has of your brand. If it’s outdated, hard to navigate, or no longer aligned with your business, you’re likely losing potential clients.
Before stepping into 2025, let’s walk through five clear signs your website needs a refresh. And if you’re nodding along to more than one of these, it may be time to book a Website Refresh or explore one of my modern Squarespace templates designed for service-based and small businesses.
1. Your Website Design Looks Outdated
Design trends evolve quickly. Fonts, color palettes, and layouts that looked polished in 2015 now look tired and dated. If your site hasn’t been touched in 3+ years, chances are it doesn’t impress your current audience.
And here’s the kicker: an outdated design can actually make your business look less trustworthy. Even if your services are top-notch, an old design can unintentionally signal that you’re not keeping up with the times.
👉 SEO Tip: Refreshing your website design for 2025 keeps your brand polished and professional in search results. Search engines reward sites that are updated frequently, so even simple updates each month can help boost visibility.
💡 My recommendation: Audit your website at least once per month for relevance, and book a professional website refresh every 6–12 months as your business evolves. If that feels overwhelming, I offer Squarespace Website Refresh services to take it off your plate.
2. Your Website Isn’t Converting Visitors into Clients
You may have site traffic — but if no one is booking calls, signing up for your email list, or purchasing your services, your website isn’t converting.
Often, low conversions come down to unclear messaging or hidden calls-to-action (CTAs). If your website copy is overly formal, wordy, or doesn’t speak the language of your target audience, you’ll lose them.
A refresh allows you to simplify your message, spotlight your services, and place CTAs strategically so visitors actually take action.
3. Your Website Isn’t Mobile-Friendly
Over 60% of web traffic now comes from mobile devices. If your site looks clunky or hard to navigate on a phone, visitors won’t stick around.
It only takes a few seconds of frustration for someone to bounce off your site and head to a competitor.
That’s why every Squarespace Website Refresh I offer includes full mobile optimization. I’ll make sure your mobile site is clean, scroll-friendly, and easy to read — because first impressions matter most on the go.
4. Your SEO Settings Haven’t Been Updated
Squarespace makes it simple to set SEO basics like page titles, meta descriptions, and image alt text — but many DIY sites skip this step entirely. Or worse, they set it once years ago and never updated it again.
SEO best practices evolve every year, and if your settings haven’t been touched since 2020, you’re likely missing out on visibility.
👉 Regularly updating your SEO settings helps your site appear in Google search results when people are actively looking for businesses like yours. Add fresh blog content, update product or service descriptions, and optimize for keywords your audience is actually searching for in 2025.
5. Your Business Has Evolved, But Your Website Hasn’t
Maybe you’ve added new services. Maybe your ideal client has shifted. Or maybe your headshots, branding, or offers are completely different from what’s listed on your website.
If your website doesn’t match where your business is today, it causes confusion and missed opportunities. Don’t leave potential clients guessing — make sure your website communicates the exact transformation and value you offer now.
Time for a Website Refresh?
An outdated website can hold back your business growth — but the good news is, a refresh doesn’t mean starting from scratch.
✨ If you’ve noticed one (or all five!) of these signs, it’s time to refresh your site before the new year. I offer Squarespace Website Refresh packages designed to modernize your design, improve SEO, and boost conversions so you can step confidently into 2025.
Or, if you’re ready for a full redesign, explore my collection of Squarespace Website Templates crafted specifically for service-based and small businesses. Each template is designed with strategy, mobile optimization, and conversions in mind — making it easy to launch a professional site without the overwhelm.
👉 [Explore Website Refresh Services]
👉 [Shop Squarespace Templates]
Start the new year strong with a website that finally reflects the business you’ve built. 🚀
